Design type-based identity branding to a food truck business that specializes in macarons.

Design a better nerdy/geeky dating app.

Design a packaging with a more high-end feel.

A redesign for a photographic-based packaging for Funko POP! vinyl bobble-head.

Create a concept and execute it with choices to create type that moves. Experiment with rhythm. Experiment with visual flow.

Through research I determined 5 brand values in addition to creating a brand purpose statement. Every element (type, imagery, color, etc.) of my logo was informed by my research and concept.